Toyota - "My Dad, My Hero"

Saatchi & Saatchi Duke

Saatchi & Saatchi Duke Saint Denis, Francia

19240

Titolo	My Dad, My Hero
Agenzia	Saatchi & Saatchi Duke
Campagna	Always a Better Way
Cliente	Toyota Motor Corporation
Marca	Toyota
Data di Prima Diffusione/Publicazione	2013 / 2
Settore	Auto Nuove
Slogan	Always a Better Way
Trama	The TV spot illustrates the car’s benefits, building the image of the father as the hero. As a true superhero, the father can manage family luggage and oversized toys (7 seats and spacious boot), as a cowboy, he can fill the gas tank in a flash (low fuel consumption), like a knight, he accompanies and protects his children (7 airbags) and at night, like an astronaut, he can navigate his vessel among the stars (panoramic roof and on-board technology).
Tipo di Media	Televisione
Lunghezza	64 seconds
Market	Finlandia, Francia, Germania, Norvegia, Spagna
Account Manager	Stephane Rydlewski
Account Manager	Dario Giustini
Account Manager	Luca Neyroz
Advertising Manager	Gilles Quetel
Advertising Manager	Henry de Cumont
Executive Creative Director	Anne Cécile Tauleigne
Creative Director	Jason Romeyko
Art Director	Vincent Berard
Copywriter	Rafael Genu
Director	Simon Willows
Casa di Produzione	NOSE PH
Producer	Benjamin Besnainou