T-Mobile - "Angry Birds"

Saatchi & Saatchi

Saatchi & Saatchi Madrid, Spagna

68360

Titolo	Angry Birds
Agenzia	Saatchi & Saatchi
Campagna	Life is For Sharing
Cliente	T-Mobile
Marca	T-Mobile
Posted	Giugno 2011
Settore	Servizi per la telecomunicazione
Slogan	Life is for sharing.
Trama	On a square in Barcelona, we created a life size version of the cult smartphone game Angry Birds, giving passersby the chance to use a simple smartphone to play it. This way, people controlled a slingshot that launched real birds to try and hit the green pigs to make them pop. We offered an incredible and unique experience to the people who attended the event. So incredible, that was the most frequent comment on the "Angry birds live", video on YouTube is "I wish I was there." As in the most genuine T-Mobile tradition, people participated and shared the fun, suggesting to the player how to shoot, dancing with the music and cheering whenever a pig popped. And a lot of them took pictures and shot videos that were then shared on the Internet. Because after all, "Life is for Sharing."
Tipo di Media	Web Film
Executive Creative Director	Jason Romeyko
Copywriter	Luca Lorenzini
Art Director	Luca Pannese
Account Supervisor	James Griffiths
Account Manager	Charlotte Cook