Meredith Ulmer

Meredith Ulmer

Senior Social Media Specialist at The Wendy's Company
Columbus, Stati Uniti


This profile was created because Meredith Ulmer has been referenced on AdForum.

It's my profile and I want to edit it.


Senior Social Media Specialist
The Wendy's Company
May 2016 - Present (7 anni 11 mesi)
-Manage social strategy, community management and content creation for Wendy's
digital campaigns
-Developed and implemented local social media strategy
-Oversee concepts and production of photoshoots and live events
-Work with customer care and agency partners to implement social customer care
-Collaborate with international team on social global assets
-Strategize and collaborate with partners on influencer campaigns
-Work with the internal team to drive promotion of company programs, initiatives,
guiding principles and mission.
Digital Marketing Assets Specialist
The Wendy's Company
August 2015 - May 2016 (9 mesi)
-Created creative advertising strategy for, kiosk and mobile app
-Assisted with the digital strategic planning for SEO, SEM, and local listing management
-Worked with user experience to deliver a unified brand experience across digital
-Coordinated e-commerce strategy for the new, currently in development
-Developed process for app store management
-Initiated market research studies and analyzed findings
Foundation Marketing and Communications Specialist
Delta Gamma
October 2014 - 2015 (3 mesi)
- Manage all Foundation social media channels
- Create guest blogs on philanthropic topics
- Create content for newsletters and other Foundation materials
- Design Foundation graphic materials using the Adobe Creative Suite
- Participate in large-scale event planning
- Developed plan for paid social media campaigns
- Doubled social media interaction in four months
- All work is from Delta Gamma's Executive Offices
Digital/Video Communications Manager
Delta Gamma
April 2014 - October 2014 (6 mesi)
- Maintained fraternal headquarter's website content and design
- Created videos using Adobe editing programs
- Composed and distribute bimonthly newsletter from Executive Offices
- Wrote and edited Fraternity handbooks
Communications Intern
L Brands
August 2013 - May 2014 (9 mesi)
- Mainly a social media net for Communications by monitoring daily social media activity using Radian6 about the brands.
- Anticipating trends through social media
- Field media requests to team as needed
Strategic Partnership Intern
Columbus Zoo
April 2013 - December 2013 (8 mesi)
- Assisted in event planning
- Compiled social media reports that were distributed to senior staff members
- Participated in successful partnership development
- Edited material for a zoo publication
- Implemented fundraising campaign
- Successfully implemented first on-grounds fundraising program
- Accomplished goals prior to deadline and increased goal number
- Assisted in market research/survey through question development, administering survey and training other staff members on program
Marketing and Communications Intern
Otterbein University
January 2013 - August 2013 (7 mesi)
- Compiled information about Otterbein from media sources
- Wrote material for Otterbein homepage
- Edited university materials using AP style
- Assisted in event planning with the university
- Assisted with media outreach and press release writing
- Provided valuable feedback for university's video campaign, scouted actors and participated in videos
Orientation Leader
Otterbein University
February 2012 - January 2013 (11 mesi)
- Gained valuable community relations skills through multiple festivals
- Facilitated communication between students, families and the school
- Assisted new students in their transition to college life
- Gained crisis planning and communication through unexpected severe weather


Public Relations / Public Relations, Advertising, and Applied Communication

2010 - 2014 (4 anni)
Activities and Societies: Tau Epsilon Mu, Host & Tour, Orientation Leader As a student at Otterbein, I have tried to stay extremely involved on campus. I have been a tour guide, orientation leader, sorority president and involved with several internships.

Similar Talent

Mihail Donchev
Digital & Social Media Specialist
Roderick Prince
Social Media Specialist
Sara Jaramillo Restrepo
Social Media Specialist
Cheryl Lyons
Social Media Specialist
Amélie Company
Talal Marashli
Senior Social Media Manager
Expo 2020 Dubai
Vanessa Williams
Senior Manager, Integrated Strategy & Promotions of Ignite Social Media
Ignite Social Media
Jennifer Stack
VP Social Media
Momentum Worldwide
Isuru Suharshana
Branding & Media Specialist
Al Nabooda Insurance Brokers

Create a free Talent profile and become a member of AdForum

Get Started