Volvo XC40 - "The New Volvo XC40 With Care By Volvo"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Svezia

Premi

17920

Marca: Volvo XC40
Paese: Svezia

Cliente: Volvo

Titolo	The New Volvo XC40 With Care By Volvo
Agenzia	Forsman & Bodenfors Göteborg
Campagna	The New Volvo XC40 With Care By Volvo
Cliente	Volvo
Marca	Volvo XC40
Data di Prima Diffusione/Publicazione	2018 / 1
Settore	Auto Nuove
Slogan	By not owning things you are not owned by things
Trama	The new Volvo XC40 is a car you subscribe to, rather than own. To reflect this sustainable solution, the elegant film shows a young woman navigating a world cluttered with things: mail order packages, technology, consumer goods, a suffocation of stuff. The music? "My Favourite Things", of course. Finally, with the help of her non-owned vehicle, she breaks free. To capture the advantages of the new Volvo XC40, a car one subscribes to rather than owns, a young woman escapes a world suffocated by over-consumption. To the tune of "My Favourite Things", we see how not owning things is also the key to not being owned by things.
Trama (Lingua Originale)	The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.And that by not owning things, you are not owned by things.
Tipo di Media	Televisione
Lunghezza	150 seconds
Colonna sonora	My favorite things
Casa di Produzione	Anonymous Content
Sound Design Company	750mph
Creative Strategy	Bjarne Darwall
Agency Producer	Mats Wolgers
Producer	Aris McGarry
Executive Producer	Eric Stern
Direttore della fotografia	Max Goldman
Director	Johnny Green
Post Production	CHIMNEY Gothenburg
Grade	Oskar Larsson
Editor	Thomas Grove Carter
Sound Designer	Sam Ashwell
Music Composer	Richard Rodgers
Music Composer	Oscar Hammerstein
Account Executive	Jenni Fuleki
Account Supervisor	Lena Olander
Account Supervisor	Alison Arnold
Art Director	Andreas Malm
Art Director	Karl Risenfors
Copywriter	Gustav Johansson