Anne Rabasse
PR manager at Hérézie
Paris, Francia
TitoloBody Can't Wait
Agenzia
Campagna #Bodycantwait
Cliente Handicap International
Marca Handicap International
Data di Prima Diffusione/Publicazione 2018 / 3
Settore Fondazioni caritatevoli, Volontariato
Trama Right before our eyes, broken bodies have been waiting for years to be repaired. People walk past them every day, without even noticing that they’re missing limbs…the statues that adorn our cities. We therefore came up with a unique and simple yet never before seen idea: #Bodycantwait. In order to raise awareness for Handicap International’s 3D prosthesis project and the urgent need for artificial limbs on the other side of the world, we decided to repair the bodies of various Parisian statues with symbolic 3D prosthetic limbs. Over a 24-hour period, each of these statues became spokespersons, delivering one clear message: “No more bodies in the world should have to wait this long to be repaired”. A disruptive image with enough stopping power and viral potential to support our set national awareness objectives… and beyond.
Tipo di Media Case Study
Lunghezza
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Art Director Raphael Stein
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