| Titolo | JOIN PARTY: THE FORTNITE JOB INTERVIEW |
| Brief | We used the biggest entertainment trend of the year: Fortnite. The free to play online game gathering 125 millions of players all around the world became a new place for interviewing candidates. Using the voice-chat feature of the game, we interviewed participants while playing with them against enemy teams.To apply, all candidates had to do was to add us on Fortnite (via the PlayStation Network) and we would schedule a game with them after reviewing their portfolio.The interviews lasted for the duration on a Fortnite match (during 10 to 20 minutes). Having a common objective (surviving together against other players) totally changed the way we conducted interviews as participants felt freer to speak, less timid and the process became - as we had hoped - much less formal. Candidates who didn’t play Fortnite or who could not be still able to request a more traditional interview by reaching us at IDontPlayFortnite@AgencyName.com.To launch the campaign, all we did was make a key visual and write a few lines explaining the concept, it was then posted on our social and sent as a small press release to international media out of France. |
| Agenzia |
Media.Monks Paris
|
| Campagna |
Fortnite Interview
|
| Cliente |
Dare.win
|
| Marca |
DAREWIN
|
| Posted | Novembre 2018 |
| Settore | Servizi di Comunicazione, Pubblicita' e Marketing
|
| Trama | The Fortnite Job Interview was the first… job interview on Fortnite! Fortnite is THE entertainment trend of 2018, a free, online video game gathering 80 million players from all over the world. Using the in-game voice chat feature, an advertising agency recruited two creatives by interviewing candidates while playing the game with them. |
| Tipo di Media |
Case Study
|
| Creative Director |
Fabienne Fiorucci
|
| Creative Director |
Damien Foui
|
| Copywriter |
Thomas BROUCHON
|
| Art Director |
Boris Lavergne
|
| PR manager |
Manon FARGELAT
|
| Founder |
Wale GBADAMOSI-OYEKANMI
|
| Chief Executive Officer (CEO) |
Wale GBADAMOSI-OYEKANMI
|
| Photographer |
Daniel ISMAILY
|