JRA - "Melos "

Tokyu Agency,Inc.

Tokyu Agency,Inc. Tokyo, Giappone

Premi

5591

Marca: JRA
Paese: Giappone

Cliente: The Japan Racing Association/ JRA

Titolo	Melos
Agenzia	Tokyu Agency,Inc.
Campagna	Melos
Cliente	The Japan Racing Association/ JRA
Marca	JRA
Posted	Aprile 2018
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	English Synopsis : The Japan Derby Is The Largest Horse Race In Japan Specifically For Three Year Old Racehorses (12 Years Old In Human Years). It Is Considered To Be “the Biggest Festival In The Horse Racing World”, And Even Known To People Who Are Not Racing Enthusiasts. The Campaign Features A Tie-up Music Video For The “japan Derby” With Japanese Music Industry Next Generation Pop Artist “wednesday Campanella”. The Entire Film Was Shot On Location In Mongolia, Featuring “a Hundred 12-year-old Children” And “a Hundred Horses”, Whose Group Performance Describes The Racehorses Running Toward The Japan Derby. “the Birth Of The Next Generation Star” To Lead The Horse Racing World, Is Compared To A Mongolian Girl “overcoming Challenges To Become An Adult”, To Portray The Power To Grow And Nobility Of Challenging In A Dynamic Scale. English Context Explanation : “japan Derby” Is A G1 Race To Decide The No.1 Horse Amongst The Three-year-olds, And Is Considered To Be One Of The Biggest Races Organized By The Japan Racing Association (Jra). It Is An Once-in-a-lifetime Event For The Horses, And Only 18 Out Of 7000 Can Compete In The Race. Winning The Race Is The Greatest Glory For All Horsemen, Including Tamer, Rider And Posturer, And Widely Known For Being “the Biggest Festival In The Horse Racing World”.
Tipo di Media	Case Study
Lunghezza	295 seconds
Creative Director	Naotatsu Nozawa
Copywriter	Tatsuya Ishikawa
Copywriter	Ryosuke Sakai
Copywriter	Ryo Miyakawa
Account Director	Tomohiko Fujii
Account Manager	Shizuka Tamura
Strategic Planning Director	Naotatsu Nozawa
Planning Director	Naotatsu Nozawa
Media Planner	Jun Arai
Media Planner	Takahiro Hattori
Promotion Planner	Manami Nagare
Promotion Planner	Osamu Nakazawa
Pr Planner	Tatsuya Yoshio
Agency Producer	Kousuke Kita
Film Production Company	Aoi Pro. Inc., Tokyo
Director	Tomokazu Yamada
Cinematographer	Tetsuya Kondoh
Gaffer	Satoshi Mizoguchi
Film Producer	Takuma Moriya
Production Manager	Mari Matsumoto
Location Coordinator	T.ibukuro
Stylist&costume Designer	Mayako Shigeta
Hair & Make-up	Uda
Making	Yuichiro Fujishiro
Editor	Takashi Tanaka
Colorist	Ayako Osumi
Title Design	Gaku Ito
Visual Effects	Masashi Hosoda
Visual Effects	Shunsuke Kakuuchi
Previz	Yasuhiro Kato
Director	Dir. F
Sound Designer	Yasuhito Izutsu
Music Arranger	Kenmochi Hidefumi
Producer	Kenmochi Hidefumi
Artist	Wednesday Campanella
Manager	Ami Yamamoto
Manager	Yasutomo Fukunaga
A&r	Shinobu Yokose
Song	Kom_i