AIB - "The Prayer of the Brave"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

6609

Marca: AIB
Paese: Irlanda

Cliente: AIB

Titolo	The Prayer of the Brave
Agenzia	Rothco, part of Accenture Song
Campagna	Prayer of the Brave
Cliente	AIB
Marca	AIB
Data di Prima Diffusione/Publicazione	2020 / 8
Settore	Istituti di Credito
Filosofia	Running a business isn’t easy. It can be demanding, overwhelming, and often asks more than is expected. The level of resolve and perseverance to succeed is universal no matter its size. To help celebrate the dedication and bravery of those who own or run businesses, and the important role they play in the Irish economy, AIB has launched an inspiring new campaign created by Rothco, part of Accenture Interactive, that crafts an ode to these business owners. Entitled ‘Prayer of the Brave’, the campaign applauds business-owners and leaders as they go about their days, giving voice to all the challenges and emotions of running their own company – whilst an inspiring ‘prayer’ of positivity is recited in voice-over. Each line of the prayer reveals the inner-most thoughts of business owners; their hopes, dreams, and deep wishes for themselves, their staff, family and the businesses they run. As the campaign focused on backing Irish businesses, Rothco, part of Accenture Interactive and AIB sought to have nearly every element of the production do the same. Shot in Ireland post lock-down, against a backdrop of tight restrictions, the agency worked with Emmy award-winning filmmaker Emer Reynolds and Antidote Films to bring the ‘Prayer of the Brave’ to life. With sound design by award-winning composer Steve Fanagan and cinematography by Kate McCullough, the film not only became an emotive ode to business owners, but a showcase of home-grown talent in the Irish film industry.
Tipo di Media	Web Film
Lunghezza	60 seconds
Agency Producer	Aisling O’Dywer
Agency Producer	Jessica Derby
Chief Creative Officer	Al Kelly
Executive Creative Director	Jen Spiers
Creative Director	Ray Swan
Creative Director	Emma Sharkey
Creative Team	Alex Ingarfield
Creative Team	Fabiano Dalmácio
Creative Team	Edel Quinn
Finished Artist	David Gallagher
Finished Artist	Gerry Cole
Managing Partner	Jimi McGrath
Business Director	James Moore
Account Director	Karen Austin
Account Manager	Amy Harrington
Account Executive	Steven Nagle
Director of Strategy	Patrick Ronaldson
Strategy Director	Casey Smyth
Digital Strategy	Colm Cusack
Photographer	Christopher Lindhorst
Digital Retoucher	Floss Creative
Music	Leland Music
Casa di Produzione	Andidote
Director	Emer Reynolds
Producer	Andrew Freedman
Direttore della fotografia	Kate McCullough
Production Designer	Joe Fallover
Post Produzione	OuterLimits
Editor	Tony Cranstoun
Post-production Supervisor	Brian Raftery
VFX Supervisor	Andy Clarke
Sound	Kieran Horgan
Sound Designer	Steve Fanagan
Chief Marketing Officer (CMO)	Mark Doyle
Head of Marketing	Nuala Kroondijk
Marketing Manager	Jane Chmara