| Titolo | Volvo – Lifesaver |
| Brief | We decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines. |
| Agenzia | Ogilvy Social.Lab Netherlands |
| Campagna | Volvo – Lifesaver |
| Cliente | Volvo |
| Marca | Volvo |
| Data di Prima Diffusione/Publicazione | 2019 / 11 |
| Settore | Auto Nuove |
| Trama | With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival. |
| Tipo di Media | Digital Installation |
| Lunghezza | |
| Casa di Produzione | Smarthouse Films |
| Executive Creative Director | Tolga Buyukdoganay |
| Executive Creative Director | Michael Jansen |
| Creative Team | Rens Quirijnen |
| Creative Team | Stephan Gonnissen |
| Creative Director | Gijs Sluijters |
| Creative Director | Joris Tol |
| Design Lead | Paul Duijser |
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