ASN Bank - "The Shadybug"

Selmore

Selmore Amsterdam, Olanda

Premi

15549

Marca: ASN Bank
Paese: Olanda

Cliente: ASN Bank

Titolo	The Shadybug
Agenzia	Selmore
Campagna	The Shadybug
Cliente	ASN Bank
Marca	ASN Bank
Data di Prima Diffusione/Publicazione	2019 / 10
Settore	Istituti di Credito
Slogan	Money can create happiness
Trama	The Shadybug is the fourth chapter in ASN Bank’s brand campaign sharing its responsible ethos and actions under the guiding idea ‘zo maakt geld gelukkig’ (money can create happiness). In this approachable animated commercial, ASN Bank shares its strict door policy on the companies, countries and companies it lends to.Staying true to our signature ASN Bank style, the craft approach was a hybrid mix of miniature set and CG characters with soft fabric-like textures – complete with seams – integrated into their naturalistic environments.Adding new characters to the world of ASN Bank is always a pleasure, and for our first ‘bad guy’ we focussed on comedic timing and scale to play up to the absurdity of this little leader and his ideals: from his small ladybird stature compared to the bigger bugs, to his sly little actions and the silly sounds he makes.
Tipo di Media	Televisione
Lunghezza	30 seconds
Casa di Produzione	Ambassadors
Account Manager	Lucinda Rosheuvel
Account Manager	Anja Froeling
Agency Executive Producer	Hanneke Kampschreur
Agency Producer	Jorieke de Jong
Creative Director	Diederick Hillenius
Creative Team	Sam de Greef
Creative Director	Vincent Lammers
Art Director	Nick Groeneveld
Production Company Producer	Bo Kops
Sound Producer	Zoë de Regt
Direttore della fotografia	Floris Van Der Lee
Production Designer	Gatze Zonneveld
Editor	Oscar Marmelstein
Editor	Junior Editor
Colorist	Koert van der Ploeg
Special Effects / VFX	Stephen Pepper
2D Artist	Stephen Pepper
2D Artist	Melissa Van Het Spijker
2D Artist	Jeremy Verf
2D Artist	Peter van Rij
3D Supervisor	Ivor Ribeiro da Silva
3D Artist	Ivor Ribeiro Da Silva
3D Artist	Alexander Van Buggenum
3D Artist	Jeroen Hoolmans
3D Artist	Charlotte Vallet
3D Artist	Sjoerd de Greef
3D Artist	Robin Van As
3D Artist	Jonathan Krijgsman
3D Artist	Jeroen Cloosterman
3D Artist	Ralph Meijer
3D Animation	Nick Groeneveld
Character Design	Nick Groeneveld
Character Design	Maureen van der Hout
Character Design	Iris van den Akker
Character Design	Rachelle Slingerland
Sound Designer	Rens Pluijm
Music Composer	Sebastiaan Roestenburg