| Titolo | Tramroulette |
| Agenzia | TBWA\NEBOKO |
| Campagna | Tramroulette |
| Cliente | Holland Casino |
| Marca | Holland Casino |
| Data di Prima Diffusione/Publicazione | 2016 / 12 |
| Settore | Intrattenimento vario |
| Trama | How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam. Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes. |
| Tipo di Media | Esterna |
| Lunghezza | |
| Market | Francia |
| Creative Director | Bas Engels |
| Creative Director | Sander Volleman |
| Art Director | Sander Volleman |
| Art Director | Bas Engels |
| Copywriter | Bas Engels |
| Copywriter | Sander Volleman |
| Designer | Sophia Strydom |
| Agency Producer | Quintin Baker |
| Casa di Produzione | Vidiboko |
| Casa di Produzione | JC Decaux |
| Director | Niels de Kuiper |
| Photographer | Pieter Colombijn |
| Photographer | Wouter Koomen |
| Photographer | Mink Pinster |
| Photographer | Danny Verduyn Lunel |
| Editor | Frits-Jan Smit |
| Sound | Amp. Amsterdam |
| Music | Darius Dante |
| Technical Design Supervisor | Robert Slot |
| Technical Design Supervisor | Gert-Jan Brookman |
| Technical Design Supervisor | Roderick Prince |
| Account Manager | Jeroen Otten |
| Account Manager | Joost Rombout |
| Account Manager | Marco Kicken |
| Account Manager | Liselotte Staal |