| Titolo | Train to Rule the Road |
| Agenzia | Amélie Company |
| Campagna | Ride Wise |
| Cliente | The Colorado Department of Transportation |
| Marca | CDOT - Motorcycle Operator Safety Training |
| Data di Prima Diffusione/Publicazione | 2017 / 5 |
| Settore | Road Safety |
| Slogan | Train to Rule the Road |
| Trama | While training is considered a requisite to greatness in virtually every serious pursuit, it is a non-priority for most motorcyclists. Even as crashes and fatalities continue to escalate, riders still stubbornly insist that the only way to get better at riding is to get on the bike and go. To change riders’ attitudes towards training, we wanted to assert that “good enough” is decidedly “not great.” We used pinstriping – a popular artistic form amongst motorcycle enthusiasts – to equate hands-on training to greatness, and pushed riders to consider that while the road can be an avenue to personal freedom, it is also an unforgiving arena that commands the respect and commitment of those who mean to rule it. |
| Tipo di Media | Stampa e stampati |
| Associate Creative Director | Eric Hines |
| Art Director | Chelsea Anderson |
| Art Director | Jennie Jarzabek |
| Copywriter | Cecil Bozard |
| Copywriter | Rachel Edwards |
| Production Designer | Todd Fisher |
| Chief Creative Officer | Pat Feehery |
| Senior Account Executive | Josh Opat |
| Account Executive | Cari Stubbs |
| Account Director | Mackie Clonts |
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