Lauren Haberfield

Lauren Haberfield

Executive Creative Director at Edelman France
Paris, Francia

Riassunto

With the simple philosophy: “I like Ideas. Hopefully one of them will make the world better.”, Lauren is the executive creative director of Edelman Paris, using creative problem solving to impact real positive change.

Originally from Melbourne, she is a published thought-leader, public speaker, columnist and international award juror. Lauren is an art-director by trade, strategically exigent with a love for copywriting who champions a strong concept executed with simplicity.

A feminist before-it-was cool, she is one of The 3% and The One Clubs’ ‘Next Creative Leaders’, a Cannes Lions ‘See It Be It’ alumni, a proud winner of Eurobest’s GLASS award and one of Pitch magazines ‘100 superwomen’.

Lauren unashamedly believes that advertising can change the world and can be found dressed head-to-toe in black, convincing her teams and international clients alike to give away their profits, create social change and stand for something better.

Positions

Art director
Neuilly sur Cedex, Francia
January 2016 - Present (8 anni 2 mesi)
Concepting and development of media agnostic campaigns with a stong emphasis on finding creative solutions through activations, digital and social media.

Development of gender equality program linked with Times Up Advertising to empower the women in the network and give them a voice.

Use of traditional medias TV, print, packaging design to launch social activations.

Collaborations with artists, photographers, directors and developers.

Development of client relationships - presentations and workshops to better understand their needs.
Emphasis on Social change work and involvement with charities.

Global Clients: Nespresso, Nestle Breakfast Cereals (including brands Cheerios, Fitness, Lion, CiniMinis), Puma, L’Oreal Paris, Innocence in Danger, Breast Cancer Foundation

Local Clients: Olympique de Marseille Football Club
Art director
Paris, Francia
September 2013 - November 2015 (2 anni 2 mesi)
Paris, France
Stong emphasis on concepting and finding creative solutions
through activations, digital and social media.

Conception and development of films, TV, print and point of sale.

Collaborations with artists, photographers, directors and developers.

Workshops with clients to help them involve in the social & digital space.

Global Clients: Ray-Ban, LensCrafters (US & China, GMO - South America, OPSM - Australia)
Art director
Sydney, Australia
August 2011 - September 2013 (2 anni 1 mese)
Melbourne, Australia
Concepting and development of media agnostic campaigns with a strong focus on One to One communication using social media and digital activations.

Use of traditional media such as TV, Direct Mail and radio.

Global Clients: BMW, MINI, RSPCA, Puma, Coca-Cola

Local Clients: Myer, Bank of Melbourne, The Song Room, Calrton Football Club, AAMI

Education

Bachelor of Design, Visual Communications

2009 - 2011 (2 anni)

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