| Titolo | Legend |
| Agenzia | Goodby Silverstein & Partners |
| Campagna | Make everyday legendary |
| Cliente | BMW |
| Marca | BMW |
| Data di Prima Diffusione/Publicazione | 2019 / 2 |
| Settore | Auto Nuove |
| Slogan | Make everyday legendary |
| Trama | BMW Legend introduces the "Legend of Ol’ McLanden", a poem read by actor Chris Pine. As the story unfolds, McLanden – the unseen driver – braves the challenges of cityscapes, dockyards, mountains and more, all behind the wheel of the X7. McLanden conquers everyday obstacles, although these hurdles are blown up to mythical proportions, introducing characters such as Roy the Destroyer, Genius and his fiendish lawyer, and Poseidon. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Post Produzione | MPC LA |
| Advertising Manager | Wolfgang Gross |
| Advertising Manager | Trudy Hardy |
| Advertising Manager | Lisa Judge |
| Copywriter | Andrew Bancroft |
| Art Director | Stefan Copiz |
| Creative Director | Roger Baran |
| Account Director | Theo Abel |
| Account Manager | Olivia Mullen |
| Chairman | Jeff Goodby |
| Chairman | Rich Silverstein |
| Director or Broadcast Traffic | Ruchele Eisenman |
| Account Director | Alissa Sheely |
| Project Manager | Kaitlyn Landers |
| Strategist | Mackenzie Beer |
| Business Affairs Manager | Chrissy Shearer |
| Strategy Director | Dong Kim |
| Account Manager | Rebecca Bell |
| Executive Producer | Benton Roman |
| Director | Dante Ariola |
| Direttore della fotografia | Kasper Tuxen |
| Production Company Producer | Natalie Hill |
| Production Designer | Nigel Phelps |
| Executive Producer | Eriks Krumins |
| Editing Company | Work Editorial Inc |
| Editor | Rich Orrick |
| Assistant Editor | Theo Mercado |
| Production Company Producer | Jamie Lynn Perritt |
| Production Company Producer | Brandee Probasco |
| Executive Producer | Marlo Baird Telecine |
| Colorist | Mark Gethin |
| CG Artists | Bhargavan SP |
| CG Artists | Prashanth Paramasivam |
| CG Artists | Andreu Lucio |
| CG Artists | Arnau Gilabert |
| CG Artists | Jinguang Huang |
| CG Artists | Andy Sheng |
| CG Artists | Nema Safvati |
| VFX Coordinator | Justin Rogers-CdeBaca |
| Line Producer | Chris Preston-Barnes Music |
| Compositing | Rodrigo Jimenez |
| Compositing | Guillaume Weiss |
| Compositing | Alexander Kulikov |
| LEAD COMPOSITING | Toya Drechsler |
| Special Effects / VFX | Christian Downes |
| Special Effects / VFX | CG Lighting |
| Casa di Produzione | MJZ |
| Chief Creative Officer | Margaret Johnson |
More Work
SEE ALLThrill Driver
- MARCA:
- Nissan
- AGENZIA:
- TBWA\Chiat\Day New York
Thrill Driver
- MARCA:
- Nissan
- AGENZIA:
- TBWA\Chiat\Day New York
Thrill Driver
- MARCA:
- Nissan
- AGENZIA:
- TBWA\Chiat\Day New York