Howard Smiedt
Chief Creative Officer - EMEA at Geometry Global EMEA
London, Regno Unito
TitoloThousand Winners
Agenzia
Campagna Thousand Winners
Cliente RunTour
Marca RunTour
Data di Prima Diffusione/Publicazione 2019 / 1
Settore Cultura, Tempo libero e Sport
Filosofia RunTour, the second most popular running event for amateurs in the Czech Republic, not only wanted to increase participation and generate revenue, but to become the nation’s number one.

And with over 90% of amateur runners having no chance at winning a race, RunTour decided to use a little psychology.

RunTour reprogrammed all the runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly (each overtake became 1% off at the merchandising stands). So, regardless of their position in the race, amateurs were back in competition.

Thanks to the marketing investment of just 10 hours of RFID coding, sales shot up by 394%. And with 80% of all participants reported improved performance, registrations for RunTour’s next event have increased by 12%.
Tipo di Media Case Study
Lunghezza
Chief Creative Officer EMEA
Creative Director
Associate Creative Director
Creative
Art Director
Copywriter
Account Director
Managing Director
Executive Director
Project Manager
Project Manager

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