Howard Smiedt
Chief Creative Officer - EMEA at Geometry Global EMEA
London, Regno Unito
TitoloSAB - Spike Detector
Agenzia
Campagna SAB Spike Detector
Cliente Monwabisi Fandeso
Marca Monwabisi Fandeso
PostedMag 2017
Settore Liquori/Aperitivi
Trama South Africa has the highest rate of rape in the world. Many of these cases are due to the use of "date rape" drugs at night clubs and college campuses. During Sexual Assault Awareness Month and in support of their "Drink Responsibly Initiative", South African Breweries developed The Spike Detector, an innovative solution that turned a traditional bar coaster into a drink spike detection test. This allowed women to instantly check the safety of their drinks against date rape drugs such as GHB and Ketamine. A crisis helpline gave them access to immediate medical assistance should they need it.
Tipo di Media Case Study
Lunghezza
Art Director
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Executive Creative Director
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