Just Dance 2017 - "Agatha"

BBDO Paris

BBDO Paris Boulogne Billancourt, Francia

Premi

8674

Marca: Just Dance 2017
Paese: Francia

Cliente: Ubisoft

Titolo	Agatha
Agenzia	BBDO Paris
Campagna	You never know someone until you dance with them
Cliente	Ubisoft
Marca	Just Dance 2017
Data di Prima Diffusione/Publicazione	2016 / 10
Settore	Consolles per Video Games
Trama	SUMMARY The “You never know someone until you dance with them" campaign is the story of a rescue. “Just Dance”, the once Europe's most popular dancing video game, faced a terrible market turnaround in 2016 which pushed the brand to reinvent its communication strategy. The goal was to convince older and more demanding new generation console players that “Just Dance" is more than just a game: it’s a genuine social experience, shared with friends and loved ones. By revealing the unexpected power of dance to people, the campaign managed to reverse the brand’s downfall.
Filosofia	The campaign spotlights this true power of dancing: revealing something completely new about the person you’re dancing with.The result is an international campaign that gives us a good reason to dance and discover Just Dance 2017. The campaign uses 3 funny, authentic films to illustrate the moments of truth that only dancing can cause. The idea of the campaign came from an insight about dancing: that it opens us up and shows other people our true selves. When you dance, you’re not your job, your social status or your past. You’re just you, here and now. Dancing with someone creates an undeniable connection. And don’t we really discover people when we see them dance?
Tipo di Media	Televisione
Lunghezza	39 seconds
Advertising Manager	Guillaume Carmona
Advertising Manager	Sophie Blandin
Advertising Manager	Sébastien Ratto
Managing Director	Emmanuel Devezeaux de Rancougne
Account Director	Nicolas Carlotti
Strategic Planner	Nicolas Orsoni
Account Manager	Lucie Lavrard
Executive Creative Director	Matthieu ELKAIM
Art Director	Benjamin Davidson
Copywriter	James Gebler
Head of Production	Julien Sanson
Agency Producer	Morgane Bohn
Casa di Produzione	HENRY
Executive Producer	Jean-Luc Bergeron
Director	Will Hoffman
Director	Julius Metoyer
Direttore della fotografia	Laust Trier Mork