Titolo | What Will You Bring? |
Agenzia | Havas Sydney |
Campagna | What Will You Bring? |
Cliente | Defence Force Recruitment |
Marca | Defence Force Recruitment |
Data di Prima Diffusione/Publicazione | 2016 / 8 |
Settore | State Employment, Forces & Police Recruitment |
Trama | Looking for a career that takes you further, introduces you to lifelong friends and helps you realise your full potential? The Navy is looking for people to join their team. With jobs available in a diverse range of fields from aviation, intelligence, healthcare and engineering to name a few, there’s a role for everyone. |
Filosofia | Havas Worldwide has unveiled its first dedicated brand campaign for the Navy. It is part of a wide-ranging new recruitment drive, showcasing the broad career opportunities available. The spot aims to demonstrate how people’s skills and interested can be turned into something more and the endless possibilities the Navy offers. It is targeted at young men and women. Havas Worldwide creative directors Seamus Higgins and Stuart Turner said: "For many, the Navy is the great unknown and our creative challenge was to unlock the true essence of what it is like to be in the Navy.” The campaign will roll out nationally across multiple channels including TV, cinema, out-of-home, digital, print and radio. Director military recruitment group captain Kaarin Kooij said: “People are at the heart of the Navy. The Service has a strong focus on progressing talent through the ranks by identifying and developing potential in them. The Navy becomes the best it can be when we attract people from diverse backgrounds, reflective of the Australian culture.” Read more at http://www.adnews.com.au/campaigns/havas-drives-recruitment-for-the-australian-defence-force#LoDLqG3WJSwzO5jY.99 |
Tipo di Media | Televisione e Cinema |
Lunghezza | |
Più informazioni | http://www.defencejobs.gov.au/Navy |
Casa di Produzione | Good Oil |
Managing Director | Dan Smith |
Client Business Director | Alex Ball |
Account Manager | Brad Luo |
Planning Supervisor | Eryl Thomas |
Senior Strategic Planner | Peter Pippen |
Executive Creative Director | Stuart Turner |
Executive Creative Director | Seamus Higgins |
Art Director | Mick Healy |
Copywriter | Ray Ali |
Broadcast Producer | Roslyn Payne |
Digital Producer | Olivier Boulbain |
Designer | Darren Cole |
Designer | Nic Adamovich |
Designer | Michael Macgregor |
Designer | Dylan Reid |
Print Producer | Emily Fitzpatrick |
Director | Joel Kefali |
Executive Producer | Juliet Bishop |
Direttore della fotografia | Ryley Brown |
Post Produzione | Alt.vfx |
Editor | Bernhard Gary |