Akhilesh Bagri
Chief Creative Officer at Serviceplan Group Middle East
Dubai, Emirati Arabi
TitoloHSBC UAE- I Recommend Mum
Agenzia
Campagna I Recommend Mum
Cliente J. Walter Thompson Dubai
Marca HSBC UAE
PostedGiugno 2016
Settore Finanza/Assicurazioni
Trama J. Walter Thompson Dubai and HSBC UAE launched ‘I Recommend Mum,’ a campaign video that uses children as spokespeople for mothers who were ‘on a break’ from their careers, and turns the concept of the recommendation letter on its head with children vouching for their moms, casting a spotlight on all they have achieved during their time away.
The campaign’s essence hits home thanks to its simplest aspect – the recommendation letter for these moms is written by their children, the true judges of how they were never really on a break in the first place. To the contrary, it’s probably the time they develop even further, demonstrating initiative, creativity, resilience and determination. 
Tipo di Media Web Film
Lunghezza
Production (Agency)
Agency Producer
Agency Producer
Creative / Art Direction
Creative / Art Direction
Account Manager
Account Manager
Account Manager
Account Manager
Strategy/Planning
Digital Production
Agency

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