Titolo | HSBC UAE- I Recommend Mum |
Agenzia | J. Walter Thompson MEA |
Campagna | I Recommend Mum |
Cliente | J. Walter Thompson Dubai |
Marca | HSBC UAE |
Posted | Giugno 2016 |
Settore | Finanza/Assicurazioni |
Trama | J. Walter Thompson Dubai and HSBC UAE launched ‘I Recommend Mum,’ a campaign video that uses children as spokespeople for mothers who were ‘on a break’ from their careers, and turns the concept of the recommendation letter on its head with children vouching for their moms, casting a spotlight on all they have achieved during their time away. The campaign’s essence hits home thanks to its simplest aspect – the recommendation letter for these moms is written by their children, the true judges of how they were never really on a break in the first place. To the contrary, it’s probably the time they develop even further, demonstrating initiative, creativity, resilience and determination. |
Tipo di Media | Web Film |
Lunghezza | |
Production (Agency) | Space Plum |
Agency Producer | Boki Prekovic |
Agency Producer | Igor Petrovic |
Creative / Art Direction | Akhilesh Bagri |
Creative / Art Direction | Gautum Wadher |
Account Manager | Nermine Barrada |
Account Manager | Rula Hajjar |
Account Manager | Nabil Elkourdy |
Account Manager | Patrick AbouChahla |
Strategy/Planning | Helina Asefa |
Digital Production | Aly Seif Al Nasr |
Agency | J. Walter Thompson Dubai |