Out Not Down - "The Thrown Out Flag 2"

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, Stati Uniti

2990

Titolo	The Thrown Out Flag 2
Agenzia	Saatchi & Saatchi Wellness
Campagna	The Thrown Out Flag
Cliente	Out Not Down, LGBTQ Youth Resources & Services
Marca	Out Not Down
Posted	Marzo 2019
Settore	Enti/Istituzioni/Organizzazioni no-profit
Slogan	All you need is love but a warm place to sleep would be nice too
Trama	The colors of the rainbow are the ultimate symbol of freedom for the LGBTQ community. And more recently, they’ve been embraced by a wider community with great fanfare. But not everyone is celebrating. The fact is 40% of homeless teens in the US who’ve come out were thrown out by their parents onto the streets. We decided to transform this icon of liberation to demonstrate the real truth. We created The Thrown Out Flag. Made of discarded fabric in the traditional rainbow colors, it’s embraced by each teen in this outdoor poster campaign. Each stain, rip and tear represents their struggle. Each grasp of the fabric embodies their hope to find a new future of acceptance, tolerance and love. Print advertisement created by Saatchi & Saatchi, United States for Out Not Down, within the category: Public Interest, NGO.
Tipo di Media	Stampa e stampati
Chief Creative Officer	Kathy Delaney
Creative Director	Carolyn Gargano