Scott Carlton
Creative Director at Saatchi & Saatchi Wellness
New York, Stati Uniti
TitoloMeet the Spokespoon
Agenzia
Campagna Meet the Spokespoon
Cliente Crossroads Community
Marca Crossroads Community Soup Kitchen
PostedMarzo 2017
Settore Fondazioni caritatevoli, Volontariato
Filosofia How to you get busy “not-a-moment-to-spare” passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a “bigger-than-life” symbol that compels people to stop and ask “can I hold that?”
Meet The Spokespoon. A giant spoon that toured New York serving up compassion to help end hunger in our community. 
Risultato In a span of four months, social engagement on Facebook and Instagram rose by 127% while our following increased by 48%. Media impressions hit 7M. And by December 2016, our one oversized spoon helped raise more than $100,000 for Crossroad Community through ticket sales of the Fare Share Friday fundraising event. All in all, dishing out support from friends and followers to help end hunger in New York City. 
Tipo di Media Interactive Outdoor Experience
Lunghezza
Più informazioni http://www.saatchiwellness.com/
Chief Creative Officer
Director of Content Creation
Creative Director, Art
Creative Director, Writer
Film Editor
Production
Production Assistant
Film Director

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