| Titolo | Dog 1 |
| Agenzia |
INNOCEAN Europe
|
| Campagna |
Kia Forward Collision-Avoidance Assist
|
| Cliente |
Kia Motors
|
| Marca |
Kia Forward
|
| Data di Prima Diffusione/Publicazione |
2020 / 7
|
| Settore | Auto Accessori/Ricambi/Olii additivi/Carburanti
|
| Trama | When you’re driving and suddenly need to hit the brakes, every millisecond counts.Having a short reaction time can be the difference between an accident or just a near-miss.Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time.To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
| Filosofia | To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
| Problema | When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. |
| Tipo di Media |
Stampa e stampati
|
| Chief Creative Officer |
Gabriel Mattar
|
| Executive Creative Director |
Ricardo Wolff
|
| Executive Creative Director |
Bruno Oppido
|
| Associate Creative Director |
José Filipe Gomes
|
| Associate Creative Director |
Pedro Lourenço
|
| Art Director |
José Filipe Gomes
|
| Copywriter |
Pedro Lourenço
|
