Anthony Tiernan
Sound Designer at Pandana Sound
Sydney, Australia, Australia
TitoloV Skills
Agenzia
Campagna V Skills
Cliente Frucor Beverages Ltd.
Marca Frucor
Data di Prima Diffusione/Publicazione 2016 / 11
Settore Soft drinks, acque toniche
Trama V Skills. A series of 24 essential life lessons printed on 14 million cans across the country. A simple scan of the can with a smartphone unlocked an entertaining how-to guide on everything school forgot to teach you.
Filosofia 24 branded content videos, co-created with a variety of directors, production companies and notable influencers relevant to our target demographic, including sketch comedy trio Aunty Donna and action-film directing duo and YouTube sensations RackaRacka. With a wide variety of skills, including ‘folding a fitted sheet’, ‘smoke-bombing’, ‘applying sunscreen, ‘whistling’, ‘escaping alien abduction, ‘saving dollars’, ‘detecting lies’, ‘jumping over stuff’, ‘taking a selfie’ and many more, there was something to help everyone be a bit better at life.
Risultato Over 30 million video views of skills content globally. 5.5 million YouTube impressions and reached over 1.7 million 18-24 year olds on Facebook, accounting for approximately 65% of the total Facebook audience for this demographic. With Facebook penetration recorded at 99% for this age bracket, this would mean that almost every 18-24 year old in Australia would have seen at least one V Skills video. 1060% increase in engagement with the V brand on Facebook, with the sentiment towards the campaign overwhelmingly positive. Most importantly, sales jumped 11% over the campaign period.
Tipo di Media Web Film
Executive Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Agency
Founder/Managing Director
Account Director
Account Manager
Planning Director
Head of Craft
Sound Engineer
Group Account Director

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