Benjamin Perret
Directeur de la communication et des affaires publiques at Fnac Darty
Paris, Francia
TitoloParis Aéroport
Agenzia
Campagna Paris vous aime
Cliente Groupe ADP
Marca Paris Aéroports
Data di Prima Diffusione/Publicazione 2016 / 4
Settore Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Trama When “Aéroport de Paris” became “Paris Aéroport”, it also got a new visual identity and the signature “Paris Loves You.” The aim was to ensure that the city’s airports were travellers’ first positive experience of Paris. The tone of voice had to convey romance, elegance and frivolity. “Paris loves you” is more than just a tagline: it’s a challenge to staff and management to create excellence at every touch point, from friendly service to reduced waiting times and a sense of safety.
Tipo di Media Televisione
Lunghezza
Market Francia
Casa di Produzione
Communications Director
Advertising Manager
Business Manager
Managing Director
Creative Director
Art Director
Agency Producer
Agency Producer
Director
Casa di Produzione
Post Produzione Nightshift
Voice
Sound Production

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