Chen Liang
Art Director at Wieden + Kennedy
Portland, Stati Uniti
TitoloIt's Trolli
Agenzia
Campagna It's Trolli
Cliente Trolli
Marca Trolli
Data di Prima Diffusione/Publicazione 2019
Settore Candies
Filosofia Wieden + Kennedy reintroduced Trolli to the world through the It's Trolli! campaign, which presented it as a brand run by the sometimes cannibalistic, always weird worms in the bag. The ad increased Trolli's awareness and gave its cult following something to cheer for. The result was a campaign that felt more like the audience's new favourite cartoon than a candy ad.
Tipo di Media Web Film
Lunghezza
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Art Director
Creative Team
Creative Team
Copywriter
2D Artist
Producer
Producer
Brand Manager
Group Account Director
Account Executive
Creative Operations Manager
Group Strategy Director
Communication & Digital Strategist
Media Director
Strategist
Business Affairs Manager
Traffic Manager
Traffic Manager
Design Manager
Designer
Director
Director
Director of social media
Direttore della fotografia
Executive Producer
Executive Producer
Line Producer
Executive Post Producer
Animator - Animation
Animator - Animation
Animator - Animation
Colorist
Music Composer
Music Composer
Sound Design Company

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