Amanda Van Caneghem
Executive Producer at Fred & Farid
New York, Stati Uniti
TitoloSo Good
Agenzia
Campagna Life Insurance So Good You Might Wish You Didn't Have It
Cliente Ladder
Marca Ladder
Data di Prima Diffusione/Publicazione 2021 / 10
Settore Assicurazioni
Filosofia Ladder’s “So Good” campaign is built around a unique consumer insight: almost 1 in 2 couples with life insurance joke about taking each other out for the payout, according to a recent survey of 3,000+ respondents.

Centering on a family who has booby trapped their home, the spot shows Dad expertly navigating his normal day-to-day of dynamite sticks and children’s archery bows, all the while lovingly humoring his very “creative” family. The commercial feels immediately relatable, yet completely unexpected. It is that combination of familiarity and surprise that enables the brand to cut through the noise in a unique way.
Tipo di Media Televisione
Lunghezza
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Chief Creative Officer
Creative Director
Business Director
Copywriter
Strategist
Executive Producer
Production Company Producer
Casa di Produzione
Director
Executive Producer
Executive Producer
DP
Production Company Producer
Editing Company
Editor
Assistant Editor
Executive Producer
HOP
Post Produzione
Footage
Colorist
Senior Producer
Finishing
Finishing
Sound
Mixer
Executive Producer

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