MINI - "Toughest Test"

Jung von Matt / Fleet Hamburg, Germania

Premi

4539

Marca: MINI
Paese: Germania

Cliente: BMW

Titolo	Toughest Test
Agenzia	Jung von Matt / Fleet
Campagna	Toughest Test
Cliente	BMW
Marca	MINI
Posted	Luglio 2020
Settore	Midsize Cars
Filosofia	The new MINI JCW Clubman with 306 HP puts you to the test even when standing still. So Jung von Matt AG decided against more impressive driving scenes, in favour of standing still. Based on the New York Times article The Longest Light, the tale of a MINI Clubman driver was created. The film follows the driver's struggle with himself and against the desire to push the pedal to the metal. Through the intricate, tension-filled sound design, it becomes not only a test of patience for the driver, but also for the audience.
Tipo di Media	Web Film
Lunghezza	167 seconds
Casa di Produzione	Markenfilm Crossing GmbH
Post Produzione	infected connected GmbH
Executive Creative Director	Till Eckel
Executive Creative Director	Jan Harbeck
Managing Director	Sven Rebholz
Creative Director	Christian Wölky
Creative Director	Florian Schwlme
Creative Director	Mihai Gongu
Senior Art Director	Elena Knittelfelder
Senor Copywriter	Simon Knittel
Client Services Director	Julian Pankratz
Senior Project Manager	Nina-Pascale Hinkelmann
Project Manager	Moritz Buchholz
Executive Producer	Marie Bohr
Director	Dan DiFelice
Direttore della fotografia	Khalid Mohtaseb
Editor	Billy Mead
Editor	Tom Seil
Music Composer	Luke Atentio
Sound Designer	Wenke Kleine-Benne
Head of Brand Steering, Communication & Strategy	Philipp Thomssen
Campaign Manager	Tom Fischer
Head of Brand	Marc Lengning
Head of Global Marketing Campaigns & Artwork	Anita Skocic