Very - "It starts with a box"

St. Luke’s Communications

St. Luke’s Communications London, Regno Unito

4729

Marca: Very
Paese: Regno Unito

Cliente: Very

Titolo	It starts with a box
Agenzia	St. Luke’s Communications
Campagna	It starts with a box
Cliente	Very
Marca	Very
Data di Prima Diffusione/Publicazione	2019 / 3
Settore	Utensili domestici, Mobili e giardinaggio
Filosofia	The famous Very square logo once again takes centre stage at the heart of a new ad campaign for the online brand; inspired by how many of life’s milestones are marked with boxes – from posting a vote to the presentation of an engagement ring. The new 30-second ad for Very, created by St Luke’s, brings the ‘It starts with a box’ proposition to life by showing a sequence of stories where a box is the main focus, representing possibilities large and small. We see a man moving his first box into a completely empty house; a father and his small daughter joyfully playing make-believe driving in a cardboard box car; a budding romance between two pupils overseeing the ballot boxes at a school election; eventually arriving back at the man moving house – where we discover that not only is the lounge now full of boxes, but that he is joined by his heavily pregnant partner. The film finishes with a play on Very’s logo by showing a pink box which then spins to transform into the traditional pink square. It breaks on 9 March on television, video-on-demand services and social media.
Tipo di Media	Televisione
Lunghezza	30 seconds
Production Company	Outsider
Edit Company	Final Cut
Post Production Company	Electric Theatre Collective
Copywriter	Hannah Williamson
Art Director	Joanne Boyle
Planner	Lydia Jones
Producer	Jenny Busby
Chief Creative Officer	Alan Young
Creative Partner	Julian Vizard
Business Director	Laura Harris
Account Director	Emily Gill-Heginbotham
Media Agency	Vizeum
Director	Chris Balmond
Direttore della fotografia	Will Bex
Producer	Paul McPadden
Editor	Suzy Davis
Post Production	Yourick Van Impe
Music Company	Theodore
Music Supervision	David Bass
Sound Company	Jungle
Sound Engineer	Ben Leeves @ Jungle