MARC MINART
Digital Project Manager at Rosbeef!
Paris, Francia
Titolo#InstazoomZ5 the first ZOOM on Instagram by Sony Xperia.
Agenzia
Campagna #InstazoomZ5 the first ZOOM on Instagram by Sony Xperia.
Cliente Sony Mobile
Marca Sony Xperia
Data di Prima Diffusione/Publicazione 2016 / 4
Settore Telefoni cellulari e cercapersone
Slogan #InstazoomZ5
Trama What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – is organising an unprecedented experience. 
On Instagram, it isn’t possible to zoom in on photos... In order to highlight the quality of the Xperia Z5 camera sensor, Sony Mobile has come up with a creative device that exceeds the platform’s technological limitations, offering Instagrammers the ability to zoom in on a shot for the first time.
On the @SonyXperiaFR Instagram account, it is now possible to zoom in up to five times on any part of a photo (shot with an Xperia Z5). This native experience (directly accessible in the platform) is made ​​possible thanks to a tree structure of over 100 Instagram accounts! Instagrammers can now discover an array of amusing details at each zoom level. 
Tipo di Media Social Media
Lunghezza
Market Francia
CEO, Head of strategy
CEO, Head of creatives
Head of account
Head of social web
Digital Project Manager
Social Media Strategist

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