| Titolo | The Food Angle – Goodfellas |
| Agenzia | Perfect Fools |
| Campagna | The Food Angle |
| Cliente | TINE Norske Meierier |
| Marca | Jarlsberg |
| Data di Prima Diffusione/Publicazione | 2016 / 10 |
| Settore | Formaggio |
| Slogan | A new take on classic movie scenes, all about the starring dish |
| Trama | Cheese brand Jarlsberg is bringing classic food scenes back to life in The Food Angle. Three memorable dining-table moments have been rigorously re-enacted, with stunning attention to detail in props, scenery and actors. Only one thing differs - the shot is from above, with all the attention on the starring dish. Dialogue has been cut and replaced with witty subtitles that reveal how to cook the meal. The movies that inspired the campaign include favorites such as ‘Home Alone’, ‘When Harry Met Sally’ and ‘Goodfellas’. The films promote the launch of an IMDB-inspired cookbook, giving food enthusiasts and movie buffs the opportunity to relive scenes and eat like their favorite movie characters. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Più informazioni | jarlsberg.com/foodangle |
| Creative Director | Tony Högqvist |
| Creative Director | Klas Lusth |
| Art Director | Philip Arvidson |
| Copywriter | Amelia Dale |
| Account Director | Åsa Clementson |
| Photographer | Alexander Radsby |
| Production Company Producer | Madeleine Modig |
| Director | Philip Arvidson |
| Casa di Produzione | Made by Forest |
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