Victor Croitoru
Media Director at McCann Worldgroup Romania
Bucharest, Romania
TitoloSocial Entertainment Channel
Agenzia
Campagna Social Entertainment Channel
Cliente KFC
Marca KFC
Data di Prima Diffusione/Publicazione 2019
Settore Ristoranti e Fast Food
Trama KFC SEC, an entertainment platform that is considered by the community a space where people come for entertainment while they immerse themselves into what the KFC Brand and products are all about. KFC, a brand that’s all about being real and honest, from its product to its brand philosophy, wanted to inspire realness using the language the target spoke. In order to connect with them, KFC reinvented the social media channels and transformed them into entertainment platforms that launch not products, but web series. Each launch is promote through a web series and all the promo materials resembled movie promotions.
Tipo di Media Social Media
Lunghezza
Agency
Casa di Produzione
Casa di Produzione
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Art Director
Account Management
Account Management
Account Management
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Media Director
Media Director
Media Director
Senior Planner
Photographer
Production
Director
Direttore della fotografia
Agency Producer
Agency Producer
Agency Producer
Post Produzione
Post-production Producer

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