46664/Coca-Cola - "#SAMEFEELING"

McCann Worldgroup Romania

McCann Worldgroup Romania Bucharest, Romania

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Marca: 46664/Coca-Cola
Paese: Romania

Cliente: Coca-Cola Company

Titolo	#SAMEFEELING
Agenzia	McCann Worldgroup Romania
Campagna	#SAMEFEELING
Cliente	Coca-Cola Company
Marca	46664/Coca-Cola
Data di Prima Diffusione/Publicazione	2019
Settore	Soft drinks, acque toniche
Trama	While Europe opens to same sex marriage, in October 2018, Romania held a referendum to change the constitution to legally ban it. One week before the Romanian referendum, we launched one post promoting universal love. Using the Coca-Cola iconic bottles we showcased three types of couples that were promoting sexual diversity alongside the copy “we see no difference” and the hashtag #samefeeling. The post was instantly followed by a wave of press reactions and was share massively triggering a chain of reactions from other brands that used their products in the same format to promote the message.
Tipo di Media	Social Media
Lunghezza	128 seconds
Executive Creative Director	Catalin Dobre
Creative Director	Bogdan Costin
Creative Director	Simona Suman
Art Director	Lia Bira
Art Director	Mihai Constantinescu
Art Director	Raluca Circo
Copywriter	Bogdan Costin
Copywriter	Andrei Mihailescu
Copywriter	Irina Popp
Copywriter	Paula Ionescu
Account Management	Amalia Jakab
Account Management	Madalina Patachia
Account Management	Andreea Sofrone
Account Management	Rocsana Marin
Advertising Manager	Miruna Smeureanu
Advertising Manager	Corina Rijnita
Advertising Manager	Iuliana Nedelcu
Advertising Manager	Andreea Cotet
Advertising Manager	Alexandra Caraulani
Media Director	Victor Croitoru
Media Director	Sandina Crisiarcu
Media Director	Dana Chitrusca
Media Director	Oana Grigore
Media Director	Andreea Gavrilescu
Media Director	Cristian Ene
Senior Planner	Andrei Florian