Titolo | Broadcast For Blood |
Agenzia | McCann Worldgroup Romania |
Campagna | Broadcast For Blood |
Cliente | International Commitee of Red Cross |
Marca | Red Cross National Society |
Data di Prima Diffusione/Publicazione | 2019 / 4 |
Settore | Blood/Organ Donation |
Trama | Romania ranks last in the EU for registered blood donors. People donate massively only when there’s a tragedy on the news. Transfusion centres are over capacity one day, then empty for months after. The Romanian Red Cross wanted to educate people about the importance of donating blood constantly. We hijacked the news by creating a new media: microphone flags that ask for blood donors. Using our simple innovation, every microphone became a call to action for the blood types in need. This means massive exposure live on TV, in prime time, especially during the news. |
Tipo di Media | Relazioni Pubbliche |
Lunghezza | |
Agency | MRM//McCann |
Casa di Produzione | Unlimited Communications |
Executive Creative Director | Catalin Dobre |
Creative Director | Bogdan Costin |
Art Director | Mihai Constantinescu |
Copywriter | Paula Ionescu |
Account Director | Dana Hogea |
Account Director | Diana Patriche |
Account Director | Alina Masgras |
Account Director | Olga Tudor |
Account Director | Ioana Silviu Lefter |
Account Director | Nadia Lazar |
Account Director | Iuliana Tudor |
Media Director | Victor Croitoru |
Media Director | Alexandru Pascu |
PR Director | Lavinia Chican |
PR Director | Mihaela Dumitrascu |
PR Director | Alexandra Tanasescu |
Agency Producer | Petre Bruma |
Digital Creative Director | Laura Belc |
Digital Creative Director | Alex Budin |