Richard Henderson
Account Director at David&Goliath
Chicago, Stati Uniti
TitoloCelebration
Agenzia
Campagna All Day Breakfast
Cliente McDonald's
Marca McDonald's
Data di Prima Diffusione/Publicazione 2015 / 10
Settore Alimentari
Trama McDonald’s wanted to acknowledge that, for years, its customers asked for all-day breakfast and so they shall receive. New TV spots from Leo Burnett Chicago capture real-life social posts from Egg McMuffin enthusiasts when they heard the news.
The campaign is designed to be a co-celebration with the hundreds of thousands of McDonald’s consumers who for years had publicly wished to order hotcakes after 10:30.
The work brings a lighthearted humor to the comically enthusiastic tone McDonald’s customers used in social media.
The spots juxtapose a dramatic violin concerto with monotonous dry readings of over-the-top tweets like “wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night.” 
Tipo di Media Televisione
Lunghezza
Executive Creative Director
Strategic Planning Director
Managing Director
Executive Producer
Creative Director
Creative Director
Creative Director
Account Director
Producer
Talent Manager
Business Manager
Managing Director
Art Director
Copywriter
Talent
Music Producer
Account Director
Account Supervisor
Assistant Account Executive
Account Manager
Strategic Planning Director
Casa di Produzione
Post Produzione

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