Eva Charpentier
Consulting at Rosbeef!
Paris, Francia
TitoloCase study #InstaZOOMZ5
Agenzia
Campagna Case study #InstaZOOMZ5 - Sony Mobile
Cliente Sony Mobile France
Marca Sony
Data di Prima Diffusione/Publicazione 2016 / 4
Settore Telefoni cellulari e cercapersone
Slogan #InstaZOOMZ5 The first ZOOM on Instagram
Trama #InstazoomZ5, the first ZOOM on Instagram by Sony Xperia.
What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – has organized an unprecedented experience. 
On Instagram, it isn’t possible to zoom in on photos... In order to highlight the quality of the Xperia Z5 camera sensor, Sony Mobile has come up with a creative device that exceeds the platform’s technological limitations, offering Instagrammers the ability to zoom in on a shot for the first time.
On the @SonyXperiaFR Instagram account, it is now possible to zoom in up to five times on any part of a photo (shot with an Xperia Z5). This native experience (directly accessible in the platform) is made ​​possible thanks to a tree structure of over 100 Instagram accounts! Instagrammers can now discover an array of amusing details at each zoom level. 
 
Tipo di Media Social Media
Lunghezza
HEAD OF BRAND MARKETING SONY MOBILE FRANCE
Executive Creative Director
Directeur de la stratégie
Account Supervisor
Studio Supervisor
Creative / Art Direction
Directeur social web
Social Media Strategist
Digital Project Manager
Chef de projet social media
Digital Project Manager Pierre-Edouard Vidal
Assistant chef de projet digital
Agence media

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