Hugo Boss - "My Time Is Now"

Marcel

Marcel Paris, Francia

16922

Marca: Hugo Boss
Paese: Francia

Cliente: Hugo Boss

Titolo	My Time Is Now
Agenzia	Marcel
Campagna	Hugo Now
Cliente	Hugo Boss
Marca	Hugo Boss
Data di Prima Diffusione/Publicazione	2020 / 2
Settore	Profumi
Filosofia (Lingua Originale)	Ambassadeur de la marque de prêt-à-porter Hugo depuis le printemps 2019 et co-créa- teur d'une collection capsule baptisée Hugo x Liam Payne, l'ex-membre du groupe One Direction devient aujourd'hui l’égérie des parfums Hugo Now. L’agence Marcel l’a mis en scène dans une première campagne signée "MY TIME IS NOW" . Après Nicolas Duvauchelle, Jared Leto et Zac Efron, le chanteur britannique Liam Payne incarne un nouveau chapitre du parfum pour homme, homme qui ose et inspire les autres. Filmé par Colin Tilley et photographié par Alasdair McLellan à Berlin, Liam Payne invite ses fans à devenir "le héros de [leur] propre vie" sur « My Only Chance », une musique de Toxic Avengers.
Tipo di Media	Interattivo
Lunghezza	20 seconds
Colonna sonora	"My Only Chance" by Toxic Avengers
Post Produzione	Nightshift
SVP	Jean Holtzmann
Global Brand Marketing Director	Erwan Le Berrigaud
Global Digital Director	Anne-Lorraine Giraud
Global Product Manager	Florence Berthelot
Assistant Product Manager	Alice Forzani
Chief Executive Officer (CEO)	Pascal Nessim
Chief Executive Officer (CEO)	Charles Georges-Picot
Chief Creative Officer	Anne de Maupeou
Executive Creative Director	Valéry du Peloux
Executive Creative Director	Youri Guerassimov
Creative Director	remy aboukrat
Head of Design	Stéphane Audouin
Copywriter / Art Director	Yoann Monin
Copywriter / Art Director	Aymeric Chevallier
Layout Artist	Christophe Gillon
Art Buyer	Mélanie Coupey
Partner – Head of Global Business	Christophe Neyret
Associate Director	Nathalie Do Dang Vinh
Account Manager	Song An GU
Project Manager	Sacha Bassili
Casa di Produzione	Phantasm
Director	Colin Tilley
Producer	Olivier Muller
TV Production	Sam Fontaine
TV Production	Cleo Ferenczi
Post Production Manager	Thomas Cornet
Post Production Manager	Anne Laure Boulley
Colorist	Mathieu Caplanne
Sound Design and Mix	Carsten Krueger
Stampa	Art Partner
Print Producer	Judith Bazin
Digital Retoucher	Matthew Healy
Casa di Produzione	Wanted75
Photographer	Florian Joye
Photo Producer	Benoît Dreyfus
Post Production Manager	Thomas Baltes
Photographer	Benjamin Colombel
Digital Director	Jérémie Loiseau
Cameraman	Hugo Prévosteau