Lucas Peon
Chief Creative Officer at The Gate London
London, Regno Unito
TitoloNobody Is Normal - Childline
BriefNobody Is Normal is the film that highlights the simple, yet often unspoken truth that we all feel like we don’t “fit in” one way or another.The film captures the feeling of not fitting in - personifying insecurity as a monstrous creature that we keep hidden inside. The story follows a creature disguising itself in a human skin suit in order to appear like a “normal” teenager and fit in at school. However, they soon discover that things at their school aren’t quite as “normal” as they might seem. In fact, everyone seems to be hiding something inside.The beautifully crafted stop-motion animation creates a surreal world for our story to unfold.Complementing the visuals is the iconic Radiohead song “Creep”, which provides a melancholy ode to the outcast.
Agenzia
Campagna Nobody Is Normal
Cliente NSPCC
Marca NSPCC/Childline
Data di Prima Diffusione/Publicazione 2020 / 11
Settore Istituzioni/Associazioni
Slogan No matter how you feel inside, you are not alone
Trama Sometimes young people just don’t feel comfortable in their own skin. NSPCC children-support service Childline found that cases of children struggling with body image, sexuality, gender identity and mental health soared during the coronavirus lockdown in the UK. We set out to remind kids that "Nobody is Normal", with help from Radiohead.
Filosofia This week sees the launch of Childline’s ‘Nobody is Normal’ campaign – designed to let young people know that no matter how you feel inside, there is always someone you can talk to, and that you are not alone.
Problema Childline (part of the NSPCC) has revealed that every year they hear from thousands of young people who feel like they don’t fit in or feel ‘normal’. Over the past few months, counsellors have heard from children who are struggling with their body image, sexuality, gender identity, and mental health. The charity has analysed the data to find these issues spiked during the COVID-19 lockdown.
Tipo di Media Web Film
Lunghezza
Colonna sonora Radiohead - Creep
Più informazioni https://www.childline.org.uk/info-advice/your-feelings/normal
Sound Design Company
Project Manager
Head of Marketing
Communications Manager
Digital Marketing Manager
Advertising Manager
Chief Creative Officer
Creative Team
Creative Team
Creative Team
Agency Producer
Account Director
Account Director
Agency Producer
Direttore della fotografia
Colorist
Image Design
Image Design
Compositor
Production Company Producer
Sound
Sound Designer
MUSIC Artist
Project Manager
Casa di Produzione

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started