Lucas Peon
Chief Creative Officer at The Gate London
London, Regno Unito
TitoloThe Not-So-Beautiful Game: England
Agenzia
Campagna The Not-So-Beautiful Game
Cliente National Centre for Domestic Violence
Marca NCDV
Data di Prima Diffusione/Publicazione 2018 / 6
Settore Fondazioni caritatevoli, Volontariato
Slogan If England get beaten, so will she
Trama One of the world’s most emotionally charged events – The World Cup – was hijacked to highlight an uncomfortable truth about the beautiful game. Every four years, as football fever takes hold, incidents of domestic violence surge. In the UK alone, reported incidents increase by 26% if England play and 38% if they lose. To dramatic illustrate the issue, national flags were reimagined in a way nobody could ignore.
Tipo di Media Stampa e stampati
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Photographer
Executive Creative Director
Digital Retoucher
Graphic Designer
Graphic Designer
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