Anthony Petitti
Music Composer at Morton Jankel Zander (MJZ)
New York, Stati Uniti
TitoloHome 3
Agenzia
Campagna Home
Cliente Orsted Ltd
Marca Orsted
Data di Prima Diffusione/Publicazione 2017 / 11
Settore Autorita' per l'Energia e per le Acque (utilities)
Filosofia It really is possible to power the world entirely with green energy. That’s the message in ‘Home’, a new interactive film from Danish renewable energy company, Ørsted. The film transforms climate change from a global crisis to a personal experience by challenging any previous conceptions of what ‘home’ means to each of us. When reflecting on the significant effects of climate change, one usually thinks of it impacting someone and somewhere else. But 'Home' demonstrates how all the things we hold closest are threatened by global warming. No matter who you are or where you live. Created by Emmy Award-winning Director Ben Tricklebank in collaboration with Ørsted’s global creative partner Wieden+Kennedy Amsterdam, 'Home' produces a personalised film based on input from the user. Launched today, it serves as a stark reminder that our collective home is at risk and it’s time to change the way we treat it. Rather than ending on a note of crisis and hopelessness, like much contemporary climate-related communications, the film instead provides users with the uplifting message that we have a historical opportunity to shift from black to green energy, helping protect the planet from further damage due to climate change. On the homepage housing the film, users are invited to share their thoughts on what home means to them by answering three simple prompts. This leads to a personalised film based on those answers, one of thousands of possible versions. 'Home'’s powerful message - that we all need to take action against climate change - comes when it’s most needed. Currently, fossil fuels represent 81% of the world's energy consumption. This has caused the concentration of CO2 in the atmosphere to be at the highest levels ever measured. Ocean levels are rising and 2016 clocked in as the warmest year on record. Our home is in need of help. Ørsted has spent the past decade transforming from a black energy company to become the global leader in offshore wind. By deciding to stop using coal, selling its oil and gas production and building the world's largest offshore wind business, the company is today fully dedicated to green energy. During the last six years, it helped reduce the cost of offshore wind power by more than 60% and by 2023, it will have reduced its carbon emissions by 96% compared to 2006. Experience 'Home' now in ten languages* at http://loveyourhome.orsted.com/ *(Arabic, Danish, English, French, German, Hindi, Japanese, Mandarin, Russian and Spanish). The interactive film is part of the wider ‘Love Your Home’ campaign by the Danish green energy company, following an online brand film released on 2 October.
Tipo di Media Stampa e stampati
Market India, Emirati Arabi, Cina, Giappone, Romania, Russia, Danimarca, Francia, Germania, Regno Unito, Spagna
MUSIC & SFX
Senior Vice President
Corporate Strategy
Stakeholder Relations
Director
Sustainability Public Affairs
Branding Group Support
Head of Corporate Branding Group Stakeholder Relations
Lead Brand Consultant
Campaign Research
Dev. and Execution
Group Support
Lead Digital Brand Consultant
Campaign Research
Dev. and Execution
Group Support
Brand Consultant
Campaign Research
Dev. andExecution
Group Support
Managing Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Interactive Designer
Head of Broadcast Production
Director of Interactive Production
Director of Interactive Production
Interactive Producer
Interactive Producer
Interactive Producer
Planner
Communications Planner
Account Director
Account Director
Account Manager
Account Manager
Project Manager
Business Affairs
Business Affairs
PRODUCTION COMPANY
Director
Managing Partner
Managing Partner
EP
Integrated
EP
Innovation
Post Supervisor
Producer
Live Action
Producer
Innovation
Producer
Post
Creative Director
Creative Director
Interactive Designer
AI Specialist
Developer
EDITING COMPANY
Manging Director
EP
Producer
Editor
Cutting Assistant
Composer
MUSIC & SFX
EP
Audio Engineer
Producer
Owner
Sound Engineer
POST PRODUCTION
Managing Director
EP
Producer
Flame Artist
Flame Artist
POST PRODUCTION
Producer
Colorist
Casa di Produzione
Founder
Team Lead

People related to this work

Spot Collegati

Trending

Create a free Talent profile and become a member of AdForum

Get Started