Lenovo - "The Screen Jacket by Lenovo"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, Francia

34603

Titolo	The Screen Jacket by Lenovo
Agenzia	Ogilvy Paris
Campagna	The Screen Jacket
Cliente	Lenovo
Marca	Lenovo
Data di Prima Diffusione/Publicazione	2015 / 12
Settore	Computers, PDA e calcolatrici
Trama	What good is a light-weight, sleek, tablet with an integrated projector that you can have on you to project whenever and wherever you want, if you don't have a screen or a white wall handy to project on to? So, to fully benefit from the new Lenovo tablet and project wherever you are, Ogilvy Paris went to work creating an entirely new accessory -- not a campaign-- but a functional, solution-oriented accessory to compliment the Lenovo tablet. Fondly coined the Screen Jacket, the Agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to.
Tipo di Media	Product Design/Development
Lunghezza	86 seconds
Market	Francia
Executive Creative Director	Baptiste Clinet
Creative Director	Paul Krietmann
Art Director	Clara Noguier
Copywriter	Olivier Le Lostec
Head of Integrated Production	Antoine Bagot
Integrated Producer	Marine Redon
Integrated Producer	Ivan Pejcic
Account Director	Augustin Neuve Eglise
Account Manager	Kevin Donati
Casa di Produzione	Pavillon Noir
Producer	Ghislain de La Chaise
Director	Alliocha Madeuf
Director	Paul Lombard
Director	David Hugonot
Photographer	Elise Gerosa
Marketing Director Lenovo, Europe	Laurent La Rocca