Dove - "The Dove Love Your Curls Emojis"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, Francia

15894

Titolo	The Dove Love Your Curls Emojis
Agenzia	Ogilvy Paris
Campagna	#loveyourcurls
Cliente	Unilever
Marca	Dove
Data di Prima Diffusione/Publicazione	2015 / 11
Settore	Shampoo e balsamo
Trama	Have you ever noticed there is no curly hair emoji? Emojis are the new social language, yet, straight hair remains the “one size fits all” hair type for women in the current Unicode emoji keyboard. This leaves curly hair women and girls unable to accurately express themselves when “speaking” in the increasingly common social language of emojis.  Dove Hair wants to create awareness of this under representation and provide a solution.  Introducing... the Dove Love Your Curls Emojis – the first emoji keyboard designed to represent curly hair women and girls everywhere. The Dove Love Your Curls Emojis will be available in the US for free download in the App Store and on Google Play for use across SMS Text Messaging Programs, email, and more. Love Your Curls, Emojis!
Tipo di Media	Applications
Market	Francia
Managing Director	Philip Heimann
Executive Creative Director	Baptiste Clinet
Head of Strategic Planning	Pauline Desforges
Creative Director	Juana O'Gorman
Creative Director	Beatrice Lassailly
Art Director	France De Saint Steban
Copywriter	Jeremy Claud
Assistant Art Director	Charly Manceau
Global Business Partner	Diego Feldman
Account Director	Aimée Betancourt
Account Supervisor	Louise Rahman
Strategic Planner	Rui Ferreira
Producer	Florence Loshouarn
Art Buyer	Veronique Chalencon