Wrangler - "Humans"

FRED & FARID

FRED & FARID Global

9418

Titolo	Humans
Agenzia	FRED & FARID
Campagna	Flare - Wrangler
Cliente	VF Corporation
Marca	Wrangler
Data di Prima Diffusione/Publicazione	2008 / 7
Settore	Abbigliamento
Slogan	We are animals
Filosofia	In todays society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. We Are Animals developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.
Tipo di Media	Televisione e Cinema
Lunghezza	65 seconds
Market	Europe
Executive Creative Director	Farid Mokart
Director	Ryan McGinley
Advertiser's Supervisor	Giorgio Presca
Creative Team	Baptiste Clinet
Creative Team	Perinne Durand
Creative Team	Nicolas Lautier
Creative Team	Julie Louison
Creative Team	Frederick Lung
Creative Team	Philippe Pinel
Editor	Yannis Rachid
Editor	Fredric Theodore
Agency Producer	Robin Accard