| Titolo | Materna - tips for moms to be |
| Agenzia | J. Walter Thompson Israel |
| Campagna | TIPS FOR MOMS TO BE |
| Cliente | Materna |
| Marca | Materna |
| Data di Prima Diffusione/Publicazione | 2015 / 5 |
| Settore | Cibi infanzia |
| Trama | Materna is the leading brand for baby food in israel. Materna's new bilboard integrates a huge digital screen inside a sign. the screen connects directly to the brand facebook page where mothers can give their best first tips for moms to be. the tip can also be sent directly by sms. |
| Tipo di Media | Interactive Outdoor Experience |
| Lunghezza | |
| Creative Director | Assaf Katz |
| deputy ceo | Yahav Draizin |
| Chief Executive Officer (CEO) | Yoram Dembinsky |
| Copywriter | Noam Krauza |
| vp stategy | Shmulik Kitainik |