Fundacion Huésped - "Living Statistics"

Wunderman Buenos Aires

Wunderman Buenos Aires Buenos Aires, Argentina

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9938

Questo spot fa parte della collezione ACT Responsible

Marca: Fundacion Huésped
Paese: Argentina

Cliente: Fundacion Huésped

Titolo	Living Statistics
Agenzia	Wunderman Buenos Aires
Campagna	Living Statistics
Cliente	Fundacion Huésped
Marca	Fundacion Huésped
Posted	Dicembre 2017
Settore	Fondazioni caritatevoli, Volontariato
Trama	HIV statistics in Argentina are becoming increasingly more shocking. Over 120.000 people are infected, and 30% of them are not even aware of it. But people only see numbers, and never relate them to someone who has a life and a story. They also forget how important is to take care of themselves and that everyone should take the HIV test even with the smallest amount of doubt
Trama (Lingua Originale)	Taking advantage of the World AIDS day, “Fundación Huésped and Wunderman BA” launched a new campaign to enhance awareness and remark that the issue is still active. The campaign was based on the classic iconography of statistics and the color related to HIV. In several areas of the city of Buenos Aires, a group of volunteers dressed in red mingle among pedestrians, representing statistics of the virus. In Argentina - Out of 120 thousand people suffering from HIV, 90% became infected through unprotected sex - 3 out of 10 people are not aware that they are infected with the virus - 3 out of 10 people suffering from HIV decide to get tested at a late stage “Numbers impact per se, the image is much stronger when we realized that each, and everyone is a person with his/her own history, a life and a family. We cannot ignore this. Ignoring this, or believing that: Aids is no longer a problem, is what makes the epidemic more valid than ever," explained Leandro Cahn, Executive Director of Fundación Huésped.”
Tipo di Media	Case Study
Lunghezza	45 seconds
General Creative Director	Patán Tarazaga
General Creative Director	Dany Minaker
Creative Director	Dario Ventura
Creative Director	Matias Martty
Copywriter	Leo Arnelli
Production Manager	Laura Martínez
Group Account Director	Mercedes Cores
Account Director	María-José Cruces
Account Executive	Mariana Tesio
PR manager	Daniela Tucci
Band	Salmon Osado
Casa di Produzione	LindaTv
Client’s representative	Leandro Cahn
Client’s representative	Débora Fiore
Client's representative	Alejandra Cosovschi