Bianca Guimaraes
Partner & Executive Creative Director at Mischief
Greater New York City Area, Stati Uniti
TitoloIn Real Life
Agenzia
Campagna In Real Life
Cliente Monica Lewinsky / Anti-Bullying
Marca Monica Lewinsky / Anti-Bullying
PostedGennaio 2019
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama "In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion.
Tipo di Media Case Study
Sound Company / Music Company
Post Production
Art Director
Director
Associate Creative Director
Copywriter
Associate Creative Director
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Head of Integrated Production
Executive Producer
Music Director
Planning Director
Junior Brand Planner
Engagement Planning Director
Communication Planner
Account Management
Account Management
Account Management
Account Management
Influencer Manager
Casa di Produzione
Executive Producer
Studios Lead
Studios Lead
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Editing Company
Editor
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Mix Company
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Executive Producer, Mix
Colorist
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2D Assist
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PR Agency

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