Monica Lewinsky / Anti-Bullying - "Defy the Name"

BBDO New York

BBDO New York New York, Stati Uniti

Premi

14450

Questo spot fa parte della collezione ACT Responsible

Marca: Monica Lewinsky / Anti-Bullying
Paese: Stati Uniti

Cliente: Monica Lewinsky / Anti-Bullying

Titolo	Defy the Name
Titolo (Lingua Originale)	#DefyTheName
Agenzia	BBDO New York
Campagna	Defy The Name
Cliente	Monica Lewinsky / Anti-Bullying
Marca	Monica Lewinsky / Anti-Bullying
Data di Prima Diffusione/Publicazione	2018 / 10
Settore	Fondazioni caritatevoli, Volontariato
Trama	Shame and isolation are two of the most damaging emotional effects of bullying. Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. So we created a campaign to disarm bullies of their most common tactic: name-calling.The campaign #DefyTheName kicked off with a film showing that some of the most successful people out there were also called names, but they didn’t let that define who they became.The film was only the beginning, as the campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, thousands of people did the same and shared their stories, reinforcing our message: you're not alone and the names you’re called don’t define you.
Tipo di Media	Web Film
Lunghezza	73 seconds
Casa di Produzione	O Positive
Audio Post Production	Sonic Union
Director	Brian Billow
Chief Creative Officer	Greg Hahn
Worldwide Chief Creative Officer	David Lubars
Creative Director	Bianca Guimaraes
Associate Creative Director	Roberto Danino
Head of Integrated Production	David Rolfe
Agency Executive Producer	George Sholley
Agency TV Producer	Jack Patrick
Music Producer	Julia Millison
Executive Producer	Ralph Laucella
Executive Producer	Marc Grill
Editor	NO6
Editor	Justin Quagliata
Footage	CO3 (New York)
Colorist	Tim Masick