Fred Levron - Woojer - SICK BEATS | AdForum Talent: The creative industry network.

Global CCO at ---

New York, Stati Uniti

Titolo	SICK BEATS
Agenzia	Area 23, An IPG Health Company
Campagna	SICK BEATS
Cliente	Woojer
Marca	Woojer
Posted	Giugno 2021
Settore	Elettronica di comsumo e Audiovisivi
Filosofia	For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app.
Tipo di Media	Product Design/Development
Lunghezza	125 seconds
Creative Partner	Fred Levron
Chief Creative Officer	Tim Hawkey
Executive Creative Director	Elliot Langerman
Creative Director	Pamela Savage
General Creative Director	Dave Adler
Creative Director	Eduardo Tavares