Fred Levron
Global CCO at ---
New York, Stati Uniti
TitoloThe Open Door Project
Agenzia
Campagna The open door project
Cliente The millennium school
Marca The millennium school
PostedGiugno 2019
Settore Colleges e Universita'
Trama Demonstrating that change is possible to create a movement.While India has some good private schools with great infrastructure, they remain underused once the schools shut after classes every afternoon. The idea was simply to open a door and provide access to the most underprivileged. The Open Door Project was created where The Millennium World School opened its doors to underprivileged children after regular classes and devoted its own infrastructure, resources, and teachers. It also reached out to volunteers, activists and NGOs to be part of the movement with a short film and on-ground activation. The outreach involved carrying the message through marginalized communities and neighborhoods to drive enrollments. What just one school has demonstrated is that the potential for transformation is huge. If the 350,000 odd private schools in India each took just 100 kids, we will have 30 million children getting access to quality education.
Tipo di Media Interattivo
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