GSK Consumer Healthcare - "Fearless Kota"

FCB India

FCB India Mumbai, India

3635

Titolo	Fearless Kota
Agenzia	FCB India
Campagna	Fearless Kota
Cliente	GSK Consumer Healthcare
Marca	GSK Consumer Healthcare
Data di Prima Diffusione/Publicazione	2018
Settore	Farmaceutici/Sanitari
Trama	Kota is the biggest hub of the coaching centers for India's toughest entrance examinations. Every year, over 1.5 lakh students arrive in Kota, leaving their homes, in the hope that with expert guidance and sustained hard work they will be able to crack these exams. With heavy financial investments and pain of leaving family behind, children find themselves in a stressful environment where there is competition all around and getting a good rank is all that matters in the world. This stress leads to phobia of exams, fear of failure and ultimately depression. In some cases, it forces children to take extreme measures to end their lives. Over the years, the toll of students committing suicide has been on the increase. To do well in the exams, students must study in a stress-free environment without the fear of failure. This enables them to face the exams fearlessly.
Tipo di Media	Televisione e Cinema
Lunghezza	128 seconds
Creative Partner	Fred Levron
Chief Creative Officer	Swati Bhattacharya
Digital Creative Director	Gayatri Sriram
Senior Brand Manager	vihakha Khattri
Creative Director	Abhijeet Ray