Mikyung Kim
Senior Producer at Ogilvy & Mather Hong Kong
Hong Kong, Hong Kong
TitoloThe Face of Litter
Agenzia
Campagna The Face of Litter
Cliente Hong Kong CleanUp
Marca Hong Kong CleanUp
Data di Prima Diffusione/Publicazione 2015 / 4
Settore Environmental & Ecological Issues
Trama Littering and excess waste is an ongoing problem that needs to be faced, once and for all.Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs.The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign.
Learn more: http://www.ecozine.com/article/the-face-of-litter Join the Hong Kong Cleanup: HKcleanup.org 
Tipo di Media Case Study
Lunghezza
Chief Creative Officer
Executive Creative Director
Creative Director
Head of Creative Technology
Business Director
Head of TV, Hogarth
Copywriter
Art Director
Producer

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