Titolo | The Face of Litter |
Agenzia | Ogilvy Hong Kong |
Campagna | The Face of Litter |
Cliente | Hong Kong CleanUp |
Marca | Hong Kong CleanUp |
Data di Prima Diffusione/Publicazione | 2015 / 4 |
Settore | Environmental & Ecological Issues |
Trama | Littering and excess waste is an ongoing problem that needs to be faced, once and for all.Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs.The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Learn more: http://www.ecozine.com/article/the-face-of-litter Join the Hong Kong Cleanup: HKcleanup.org |
Tipo di Media | Case Study |
Lunghezza | |
Chief Creative Officer | Reed Collins |
Executive Creative Director | Rafael Guida |
Creative Director | Jim Fong |
Head of Creative Technology | Craig Mason |
Business Director | Viko Wong |
Head of TV, Hogarth | Mikyung Kim |
Copywriter | Momoko Yiu Senior |
Art Director | Joseph Wong |
Producer | Carey Pearson |